Jon Phenom served as Creative Director for premium casual menswear brand in Orange County for a number of seasons. At Orisue he looked for growth in categories where there was opportunity and created an internship program the produced future design/ production professionals that would go on to companies like Under Armor, Young & Reckless and Stussy.
Prior to designing the future season at Orisue, Jon Phenom prepared a brief for the executives at Karmaloop.com to see the direction in which he intended to take the brand. These are a few pages from that brief that would forecast the tone of the upcoming seasons and capsules.
These are a selection of designs from Orisue's Summer and Fall deliveries for 2013. All apparel was designed or directed by Jon Phenom in accordance with the 2nd Brigade design team. Orisue offered all categories of menswear with international distribution.