PRECISE PROBLEM SOLVING

All brands have different starting lines and it's important to have a strategy for your order of operations. Let me save you time and energy from years of experience.

creating brand structure

I audit clothing companies on a weekly basis to give practical advice regarding sales, marketing, design, production and brand operations.

finding strength + weakness

Many times brands are asking the wrong questions. I provide clarity and focus for start-up fashion companies who are looking to make an impact.

What DOES CONSULTING CONSIST OF?

Coaching sessions are in-depth, one-on-one's where Jon can address your case specific needs in terms of launching or creating a new strategy for your clothing line. Work scope ranges from basic design, production, sales, and marketing. The youtube channel covers an array of topics and Q&A meant to address the masses in general. In this ultra-competitive and rapidly changing industry get perspective from an industry veteran of over 20 years.

Consulting is designed to save you time, energy and money.

My ultimate goal
in these sessions are
1. To bring clarity and anything you might have questions on about your brand.
2. Have a new mindset or new tools to help you succeed in this competitive market.
3. Save you from very common costly mistakes that start-ups make.
TO VIEW DESIGN WORK IN CATEGORIES OR COLLECTIONS

What TOPICS CAN JON COVER?

STARTING FROM SCRATCH

  • BASIC INDUSTRY TERMS AND PRACTICES
  • BUSINESS ENTITY
  • BUDGETING ON A SHOE STRING
  • LAUNCHING YOUR FIRST PIECES (OR COLLECTION)
  • GENERAL COST ESTIMATES
  • GENERAL TIMELINE AND TURN AROUND ESTIMATES

DESIGN

  • HIRING FREELANCE ARTISTS
  • CREATING TECH PACKS (BLUEPRINTS OF THE GARMENTS)
  • UNDERSTANDING BLANKS VS. CUT & SEW

SALES & MARKETING

  • PRICING STRATEGY
  • DEVELOPING A FOLLOWING AND MAXIMIZING EXPOSURE
  • USING SOCIAL MEDIA TO FORECAST DEMAND
  • WHOLESALE TO RETAIL vs. DIRECT TO CUSTOMER SALES
  • MAXIMIZING ENGAGEMENT AT TRADE SHOWS

TRADEMARKING

  • PROTECTING YOUR LOGO (IN THE US- USTPO)
  • DUE DILIGENCE / EXISTING OR COMPETING BRANDS

APPAREL PRODUCTION

  • CREATING SAMPLES (OR PROTOTYPES)
  • DOMESTIC & OVERSEAS PRODUCTION
  • T-SHIRT CREATION PROCESS, TURN AROUND & BEST PRACTICE
  • CUT & SEW CREATION PROCESS, TURN AROUND & BEST PRACTICE
  • MOQ'S (MINIMUM ORDER QUANTITY) & MASS PRODUCTION
  • CREATING A PRODUCTION CALENDAR

BRAND MANAGEMENT

  • REEVALUATING COMPANY FOCUS / LONG TERM MILESTONES / EXIT STRATEGY
  • CREATING PROCEDURE & OPERATIONS
  • UNDERSTANDING HIERARCHY AND TALENT AQUISITION
  • STREAMLINING COMPANY PROCESS
  • IDENTIFIYING HIGH IMPACT BEST PRACTICE FOR HIGH IMPACT

Testimonials

Seven Cohen

Founder of Plundr.com
Former PRODUCT DEVELOPMENT LEAD at Karmaloop.com

Jon’s refinement of process and working knowledge of product development is outstanding. He is truly
multi-talented in the workings of brand management and design.

KarmaloopPlndr

DAVID LOMELI

Graphic Design Manager of Consumer Products

Jon is a great source of information and inspiration on the apparel industry. He is always open to sharing his insight on what he has learned to help others avoid the many pitfalls that are out there. I always appreciate his honesty and insight when we work together.

Blizzard Entertainment

yaning Wang

Production Director

With years of experience in apparel industry, Jon's vast acknowledgment is invaluable and essential for our brand. He has been a great leader for the company with his exceptional strategy development and problem solving skills.

SOHO Apparel Group
WHY WORK WITH JON?
CAREER HIGHLIGHTS OVER THE LAST 20 YEARS IN INDUSTRY
01. FIRST APPAREL DESIGN JOB
OSIRIS SKATE SHOE / 2000

Began his professional career designing at a skate shoe & apparel company.

02. HAND MADE DENIM
JON PHENOM DENIM / 2002

Made bespoke $300 denim jeans for clientele internationally. Work featured in the LA art scene.

03. MADE SENIOR MEN'S DESIGNER
EZEKIEL / 2004

Earned Senior Men's lead at a large skate & surf brand. Designed 13 categories of men's apparel.

04. BEGAN CONSULTING
JON PHENOM / 2005

Began offering more than graphic and product design. Started imparting structure and best practice.

04. LAUNCHED MY OWN BRAND
JON PHENOM BRAND/ 2008

Launched my life dream of owning a self funded brand. Experienced the greatest growth of my career.

05. MADE CREATIVE DIRECTOR
ORISUE / 2012

Earned my first directorship with established Orange County men's brand.

06. CO-OWNED SCREENPRINTING SHOP
UNION PRINT CO. / 2013

Art Directed & Co-managed high volume screen printing shop with vertical product capabilities.

07. MADE BRAND DIRECTOR
BLVD SUPPLY CO. / 2015

Oversaw all major aspects of men's brand including design, production, marketing and e-com.

CONSULTING OPTIONS

Consulting is designed to save you time, energy and money.

Starting from $195/hr

BREAKTHROUGH SESSIONS
PHONE COACHING

Brand audit and specific feedback
In-depth problem solving
Priority access to Q&A
Access to private Facebook group
<< BOOK YOUR SESSION NOW
Starting from $500/hr

IN-PERSON
BRAND COACHING

Travel/ Hotel provided by client
In-depth problem solving
Priority access to Q&A
On going guidance/ support
Access to private Facebook group
REQUEST A QUOTE

READY TO START?

Start making impactful changes on your journey to start a clothing line.
BOOK PHONE CONSULTING