PROBLEM SOLVING
All brands have different starting lines and it's important to have a strategy for your order of operations. Let me save you time and energy from years of experience.
brand structure
I audit clothing companies on a monthly basis to give practical advice regarding sales, marketing, design, production and brand operations.
strength + weakness
Many times brands are asking the wrong questions. I provide clarity and focus for start-up fashion companies who are looking to make an impact.
What DOES CONSULTING CONSIST OF?
Coaching sessions are in-depth, one-on-one's where Jon can address your case specific needs in terms of launching your clothing line. Work scope ranges from basic design, production, sales, and marketing.
Create your original designs.
Use CBA Tech packs to make custom garments.
Learn Screen Printing, DTF, DTG, and Embroidery .
What TOPICS CAN JON COVER?
STARTING FROM SCRATCH
• BASIC INDUSTRY TERMS AND PRACTICES
• BUDGETING ON A SHOE STRING
• LAUNCHING YOUR FIRST PIECES (OR COLLECTION)
• GENERAL COST ESTIMATES
• GENERAL TIMELINE AND TURN AROUND ESTIMATES
• PROTECTING YOUR LOGO (IN THE US- USTPO)
• DUE DILIGENCE / EXISTING OR COMPETING BRANDS
• BASIC BUSINESS ENTITY
DESIGN & PRODUCTION
• HIRING FREELANCE ARTISTS
• CREATING TECH PACKS (BLUEPRINTS OF THE GARMENTS)
• UNDERSTANDING BLANKS VS. CUT & SEW
• CREATING SAMPLES (OR PROTOTYPES)
• DOMESTIC & OVERSEAS PRODUCTION
• T-SHIRT CREATION PROCESS, TURN AROUND & BEST PRACTICE
• CUT & SEW CREATION PROCESS, TURN AROUND & BEST PRACTICE
• MOQ'S (MINIMUM ORDER QUANTITY) & MASS PRODUCTION
CLOTHING BRAND MANAGEMENT
• AI INSIGHT TO PREPARE FOR PIVOTS IN PROCESS
• TECH STACK RECOMMENDATIONS
• REEVALUATING COMPANY FOCUS / LONG TERM MILESTONES / EXIT STRATEGY
• CREATING PROCEDURE & OPERATIONS
• UNDERSTANDING HIERARCHY AND TALENT AQUISITION
• STREAMLINING COMPANY PROCESS
• IDENTIFIYING HIGH IMPACT BEST PRACTICE FOR HIGH IMPACT
• CREATING A PRODUCTION CALENDAR
WHY WORK WITH JON?
CAREER HIGHLIGHTS OVER THE LAST 20 YEARS IN INDUSTRY
01. FIRST APPAREL DESIGN JOB OSIRIS / 2000
Began his professional career designing apparel at Osiris skate shoe & apparel company in San Diego, CA.
02. JP HAND MADE BESPOKE DENIM / 2002
Made bespoke $300 denim jeans for clientele internationally. Work featured in the LA art scene.
03. MADE SENIOR DESIGNER EZEKIEL / 2004
Earned Senior Men's lead at Ezekiel a large skate & surf brand. Designed 13 categories of men's apparel.
04. MADE CREATIVE DIRECTOR ORISUE / 2012
Earned my first directorship with established Orange County men's brand Orisue.
05. OWNED SCREENPRINTING SHOP / 2013
Art Directed & Co-managed high volume screen printing shop with vertical product capabilities.
06. MADE BRAND DIRECTOR BLVD / 2015
Oversaw all major aspects of men's brand including design, production, marketing and e-com.
07. SPOKE AT GOOGLE LA / 2017
Panel speaker at DressCode, with major content creators on tech, fashion and education at Google LA.
08. CLOTHING BRAND ACADEMY / 2020
Launched CBA platform to provide solutions for start-up clothing brands.
09. LAUNCH CBA ON SKOOL / 2025
Launched CBA on Skool to further build a online community for merch makers and brand owners.
