Being inspired by Hip Hop, art and the emerging streetwear scene in 2000, I started designing clothing at a skate company in San Diego, California. After working on computer design programs, I wanted to cut and sew things myself so I began hand making denim jeans. Long before youtube, I was known as Jon Phenom the hand made denim guy. I sold bespoke denim at $300 per pair. This lead to several collabs with notable artists around the world.Read Full Story
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