Matix / Matix White Label

Jon Phenom was hired to add jacket hoodies and develop jean skews for the White Label Premium product line. This also led to working with Pro-Skater Brandon Beibel.

Client:

Release Date:

September 2007

See Live Project

Shogun Denim

The theme of this capsule was feudal Japan which happens to be one of my favorite periods. Among a number of designs I created the Shogun Denim. Below is the research for the capsule and shots of the tech pack.

Pro Skater Brandon Biebel's Singature Denim Jean

I was able to work with Pro Skater Brandon Biebel to bring his vision to life. I tend to always get to work collabs with artists, musicians and sponsored pros. This was 12oz . denim with a rinse wash.

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Full Zip Hoodies

Matix was killing in the category so I designed a few more style for their offering. The design on the far right was a collab with TSM (The Skateboard Mag).