Kaycee Rice is a young American dance and social media personality. She gained fame as a member of he dance crews immaBEAST and lilBEASTS and went onto compete in the second season of the show World of Dance.
_
She founded a brand called Weirdo Apparel.
Jon Phenom began his career in fashion in the late 90's by starting a t-shirt line after high school. In 2000 he began designing apparel professionally. After designing, working production domestically & internationally and creative directing he began consulting brands. Jon has hundreds of youtube videos advice.
On Brandcraft Jon actually designs collections from scratch so you can see the process.
DANCER: Kaycee Rice
BRAND: Weirdo Apparel
BRAND STORY:
Weirdo means to be outgoing, a little awkward at times, but not afraid to be who you are.
It means someone who is kind-hearted, spreads positivity, and expresses themselves.
Began his professional career designing at a skate shoe & apparel company.
Made bespoke $300 denim jeans for clientele internationally. Work featured in the LA art scene.
Earned Senior Men's lead at a large skate & surf brand. Designed 13 categories of men's apparel.
Began offering more than graphics & product design by imparting structure and best practice.
Earned my first directorship with established Orange County men's brand in Downtown Santa Ana.
Art Directed & Co-managed high volume screen printing shop with vertical product capabilities.
Oversaw all major aspects of men's brand including design, production, marketing and e-com.
In 2020, launched a solution platform for start-up clothing brands. Design & office templates
Design templates from CBA used in this fashion capsule
Click on other case studies of Brandcraft by Jon Phenom
I build apparel brands. I teach people how to launch apparel brands on the internet.
#DesignerJonPhenom
#ClothingBrandMentor
#MerchMentor
